Victoria is home to one of the best mid-sized downtowns in North America with a healthy and vibrant downtown economy.  Using multiple data sets, this Downtown Victoria: First Annual Report paints a fact-based picture of downtown and sets a benchmark for us to annually measure the economic health and vitality of our downtown.  This report reflects what many of us may have experienced and also challenges some of our assumptions.

In creating this report we used data from the 2016 Census, the City of Victoria, and the 2019 DVBA Members’ Survey.  Each of these groups segment the data differently, and so we have included the following maps for your reference.

The Member Survey ran from March 12, 2019 to April 12, 2019.  It was a survey focused on business owners/managers and their downtown experience.  In the spirit of transparency, the full (anonymized) survey results are linked here.  We are so thankful to the nearly 400 business people who found the time to complete the survey this year.  Next year, when we repeat the survey, we hope to hear from you again, and many more of our member businesses.

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